HELLO THERE 👋
Brynnlee Ehrsam is a product experience designer with 3+ years of experience in UX design, 6+ years of research, and 1-year mentoring & teaching.
Driven by research, curiosity, empathy, passion, and problem-solving. Thoughtful creative that enjoys designing functional solutions that invoke an emotional connection.
WHAT SETS ME APART
7 YEARS OF
RESEARCH EXPERIENCE
THE RESULT
Analytical skills, critical thinking, problem-solving, data analytics, and critical design research
TEACHING
EXPERIENCE
Thorough industry knowledge, effective communication, leadership skills, appreciation for learning
THE RESULT
DEGREE IN PSYCHOLOGY & CONCENTRATION IN NEUROSCIENCE
(and a minor in marketing)
Understanding of human behavior & cognition, attention to detail, ability to work in tight deadlines, and empathy
THE RESULT
PROCESS
CORE ACHIEVEMENTS
Created and implemented a streamlined guest checkout experience for a B2B company, which effectively reduced cart abandonment rates by 16%, leading to an increase in completed transactions and overall customer satisfaction.
Guest Checkout Experience
Developed a comprehensive templatized UX Research Excel workbook that systematically organizes identified issues based on their severity and categorizes proposed solutions according to their return on investment (ROI) and overall effectiveness. This structured approach facilitates clearer analysis and prioritization.
UX Research Template
Redesigned a significant portion of a website section that effectively funneled educational content into the e-commerce section, ultimately aiming to produce and increase more product views and enhance user engagement.
Life Science Portal Redesign
Instructed a total of 17 dedicated students in a comprehensive and accredited UI/UX course offered through George Washington University, achieving an impressive 100% student completion rate throughout the duration of the program.
As well, spearheaded a mentorship program through BobaTalks, helping students navigate the job market, doing resume reviews, and offering real world advice in UX.
Teaching & Mentorship
As a single UX Designer working within a large company, I took the initiative to standardize the entire UX Process throughout the organization. This effort aimed not only to enhance our overall success but also to produce efficient and effective outcomes for both individual projects and the business as a whole.
Standardized UX Process
Experience in spearheading and leading various sprints, conducting ideation workshops, overseeing game development processes, performing in-depth UX research, and providing mentorship to team members and junior professionals.
Leadership
Professionally, I’m a UX Designer & Researcher, and teacher based in Toledo, OH. I’m passionate about using my background in neuroscience & cognitive psychology to bring a scientific methodology to UX design; creating experiences that resonate with the human mind.
Hi, I’m Brynnlee
As a neuroscience major, I bring a unique perspective to my UX career and any team I contribute to. My understanding of the human brain and its processes informs my approach to user research and design. By incorporating principles of cognitive psychology and human-computer interaction, I create user-centered designs that are intuitive, effective, and enjoyable.
Less Professionally, I’m a gamer at heart and love video games of all kinds. Video games & game design are my free time passion. As well, I enjoy traveling the world with my dog, being an amateur potter (I can make you a mug), and reading books of all genres - including better UX Design.
In an ever-transforming design world, I am constantly learning new things about UX design, data, and new tools to use. Reading is one of those ways I try to better my design understanding. Some of my favorite books are:
Hooked: How to Build Habit-Forming Products Nir Eyal, 2013
The Design of Everyday Things Don Norman, 1988
AI and UX: Why Artificial Intelligence Needs User Experience Gavin lew, 2020
Just Enough Research Jeffrey Zeldman
The User Experience Team of One: A Research and Design Survival Guide Leah Buley
Research project aimed to understand the target customer segments in the digital commerce space for eShop's new customer acquisition objectives in 2022.