HELLO THERE 👋

UX Design & Research, Information Architecture, Product Strategy & Design

Product Designer with 6+ years of UX Design Experience and a background rooted in research, strategy, and human-centered problem solving. With 8+ years of research experience and a passion for creating intuitive digital experiences, I design research-driven solutions that simplify complexity, improve usability, and drive measurable business outcomes.

WHAT SETS ME APART

A foundation in science.
A focus on people.

My background gives me a unique lens for solving complex problems and creating experiences that truly resonate.

8 YEARS OF
RESEARCH EXPERIENCE

Analytical skills, critical thinking, problem-solving, data analytics, and critical design research

3 YEARS OF
TEACHING EXPERIENCE

Thorough industry knowledge, effective communication, leadership skills, appreciation for learning

DEGREE IN PSYCHOLOGY & CONCENTRATION IN NEUROSCIENCE

(and a minor in marketing)

Understanding of human behavior & cognition, attention to detail, ability to work in tight deadlines, and empathy

DESIGN PHILOSOPHY

I design with empathy, curiosity, and intention.

Great design happens at the intersection of people, purpose, and possibility. My process is rooted in fundamentally understanding the users, leading with curiosity, and translating complexity into clear, intuitive experiences.

I care about both the function and emotional impact of design, creating solutions that not only work - but make people feel understood and supported.

MY PROCESS

UX Workflow: The Scientific Method

With a background in science and research, I approach problems using the scientific method. This creates a curious, methodical, and evidence driven path to a well designed product.

IMPACT HIGHLIGHTS

Core Achievements

Research-driven UX solutions that improved usability, engagement, and business outcomes.

01
Guest Checkout Experience

Created and implemented a streamlined checkout experience for a B2B company that reduced friction and improved conversion.


16%

reduction in cart abandonment rate

Increase
completed transactions and customer satisfaction

Teaching & Mentorship

Instructed 17 students in a comprehensive UI/UX course at George Washington University with a 100% student completion rate. Also led a mentorship program through BobaTalks for UI/UX.

02
UX Research Template

Developed a comprehensive UX Research Excel workbook to systematically organize issues, prioritize solutions, and measure effectiveness & ROI.


ROI

driven prioritization based on return on investment

More

clear analysis, alignment, and decision-making

Standardized UX Process & Implementation

Spearheaded the initiative to standardize the UX process across a large organization, resulting in more efficient workflows and better outcomes for the individual projects and the business as a whole.

Leadership

Led cross-functional initiatives including sprint planning, ideation workshops, UX research, and gave development processes while mentoring team members and junior professionals.

Work

Portfolio

People > Pixels

  • Brynnlee is a rare find. She is highly proficient in UX, but more importantly has a fervent drive for continuous improvement, both in her own abilities and in the quality of user-focused solutions that an organization prioritizes to improve its customer experience. During my time working with Brynnlee, I was consistently impressed by her level of commitment and rapid learning agility that many do not display years into their career. She led research into the browsing & purchasing behaviors of users on our digital channels across clinical & life science segments, designed a superior guest checkout experience, and conducted usability studies across complex interaction elements such as our mega dropdown menu. Brynnlee is a rockstar addition to any UX team. I'm happy to provide additional information as a reference for her.

    Collin Cronin, Director of Digital Experience at Leica Biosystems

  • I had the pleasure of working with Brynnlee during her time at Leica Biosystems. Brynnlee's great personality and willingness to always give a helping hand was paramount in building out the guest checkout for eCommerce at Leica Biosystems. Brynnlee's skills as a UX Designer and Researcher helped drive direct feedback from customers to build valuable insight into issues with the Leica Biosystems' website. Her eye for details was an excellent asset and built a foundation of continuous improvement for the customer experience. One of the most valuable traits I find in a UX Designer is the desire to build the best experience for the customer and Brynnlee owns this trait from start to finish. Brynnlee is someone I would wholeheartedly recommend.

    Derek Moi, Digital Commerce Operations Manager at Leica Biosystems of Danaher

  • Brynnlee was one of our first strategic UX hires as we worked to build out our internal team. She is very well versed inall aspects of User Experience, Information Architecture, UX Research and project management. As our needs shifted in a fast paced and growing SaaS environment she was uniquely qualified to help cover additional roles when needed and help oversee interdependencies and cross product alignment. Always bringing a curious and positive attitude to every conversation, she made sure to dig deep with all our stakeholders and look for the problems we were solving at their root, not just the solutions we were building. Would be my first call when I’m hiring for similar roles again.

    Jim Axelsson, Direct Manager at Heidrick & Struggles

  • Brynnlee is a very inspiring UX/UI Designer and as my TA she was amazing at it too. I was able to reach out to her at any time of the day and she would get back real quick. She was very kind and considerate towards us giving us time to finish our work properly to be graded, but she was also strict with submitting everything on time. She would take great care with checking our work and give constructive criticism as notes on them as to how to make our design better and also appreciating our good design choices which motivated me alot.

    Her love for UX/UI design inspired me to work harder and do better at my projects and I felt very lucky to have a wonderful TA like her and I am very happy to recommend her.

    Fayeka Fateh, Student

Professionally, I’m a UX Designer & Researcher, and teacher currently based in St. Petersburg, FL. I’m passionate about using my background in neuroscience & cognitive psychology to bring a scientific methodology to UX design; creating experiences that resonate with the human mind.

Hi, I’m Brynnlee

As a neuroscience major, I bring a unique perspective to my UX career and any team I contribute to. My understanding of the human brain and its processes informs my approach to user research and design. By incorporating principles of cognitive psychology and human-computer interaction, I create user-centered designs that are intuitive, effective, and enjoyable.

Less Professionally, I’m a gamer at heart and love video games of all kinds. Video games & game design are my free time passion. As well, I enjoy traveling the world with my dog, being an amateur potter (I can make you a mug), and reading books of all genres - including better UX Design.

In an ever-transforming design world, I am constantly learning new things about UX design, data, and new tools to use. Reading is one of those ways I try to better my design understanding. Some of my favorite books are:

  • Hooked: How to Build Habit-Forming Products Nir Eyal, 2013

  • The Design of Everyday Things Don Norman, 1988

  • AI and UX: Why Artificial Intelligence Needs User Experience Gavin lew, 2020

  • Just Enough Research Jeffrey Zeldman

  • The User Experience Team of One: A Research and Design Survival Guide Leah Buley